AquiliAlberg design proposal for the new Benetton Group Headquarters in Tehran, Iran is rooted in its tradition, repeating a process already seen and tested in the city’s historical monuments, where a two-dimensional symbol develops into a three-dimensional volume. The main idea of the project is the integration and transformation of three identical volumes that rotate and measure to create a single legal entity. This dynamic pattern creates morphological development in time with and an upward momentum that shows its rotation as a consequence of the design of interaction with urban tissue, spatial experience, and program. The project is a mixed-use development with residential apartments located at higher levels, offices in the middle, and commercial areas at ground level.
You may be interested in this:
Interesting recommendation: question about Blogging — how to make a doofollow blog?
< Previous
Next >
